FASHION

Hailey Bieber Fronts Miu Miu’s Latest Campaign

Plus more of the best ads for fall 2026.

by Carolyn Twersky Winkler
Updated: 
Originally Published: 

Hailey Bieber for Miu Miu. Courtesy of Miu Miu
Courtesy of Miu Miu

The fashion calendar can be a confounding thing. Just when the weather warms up and the public starts shedding layers, unearthing long-abandoned sundresses—brands begin releasing their fall collections. Your current mind-set might be focused on how to style thong sandals, or which pair of shorts will be your go-to this year. But right on schedule, the fall 2026 campaigns are already rolling out right now. Of course, you have the option of admiring the laissez-faire French attitudes of Celine’s offerings to come, or perhaps daydreaming about the drama of Balenciaga’s Celine Song-directed world. Remember those pieces that call out to you, but keep them in the back of your mind—save the front for open-toe shoes and floppy, sun-protecting hats. Feel free to peruse the looks that will be everywhere next season, or check back here when you’re mentally ready to dive into some seriously chic fall fashion.

Miu Miu

Courtesy of Miu Miu

Femininity is flipped on its head in Miu Miu’s fall 2026 campaign. Clothing is armor as much as it is adornment. Distressed leather and wool cling to the body while babydoll dresses provide a soft contrast, especially when paired with studded leather bags.

Miu Miu

Courtesy of Miu Miu

Hailey Bieber and Xiao Wen Ju are captured by Zoë Ghertner in what looks to be an abandoned parking lot at night. Street lights shine behind the models, reflecting off nylon pants and coats. There is a sense that these women should not be here, but they claim ownership of the space in their assurance of expression and dress.

Chloé

Courtesy of Chloé

Chloé’s winter 2026 campaign presents a whimsical, otherworldly landscape where color remains beautifully saturated and hair perfectly crimped. Inez Van Lamsweerde and Vinoodh Matadin shot the images, which present creative director Chemena Kamali’s latest collection in a folkloric setting, among cliffs blooming with flowers.

Chloé

Courtesy of Chloé

“For this campaign, I wanted to express devotion through women, the vastness of open landscapes, and craftsmanship,” Kamali said. “Nature brings us back to instinct, freedom, and connection. In that openness, femininity unfolds with untamed strength and togetherness.“

Prada

Courtesy of Prada

Routine life is what’s on display in Prada’s fall 2026 campaign. A film by director Barry Jenkins embraces the little moments throughout a single day—those instants when you can stop and admire the way the sun shines through the window or take a second with yourself in the mirror. It’s all about the extraordinary within the ordinary.

Prada

Courtesy of Prada

Actors Hunter Schafer, Troye Sivan, Chen Haoyu, and Kelvin Harrison Jr. star in Jenkins’s short film and the accompanying images. They perform along with the clothing, which is a character in itself. Bags are an extension of the body, and coats an expression of mood. Even the most mundane acts can be made significant when handled with purpose and care. Watch the full video below.

Prada

Loro Piana

Photograph by Mario Sorrenti; Courtesy of Loro Piana

Houston (or more specifically, John and Dominique de Menil, who helped shape the cultural landscape of the Texas city) was the inspiration for Loro Piana’s fall 2026 campaign. “Working on this campaign for Loro Piana within the extraordinary de Menil landscape was truly inspiring,” says photographer Mario Sorrenti. “The synergy between the collection’s refined elegance and the timeless, art-filled environments created by John and Dominique de Menil was profound. It allowed us to capture a natural, unforced beauty, a quiet dialogue between the clothing and these spaces, that felt both intimate and expansive.”

Loro Piana

Photograph by Mario Sorrenti; Courtesy of Loro Piana

The story begins at the de Menils’s former residence, where interiors by couturier Charles James provide a rich backdrop for Loro Piana’s new range of garments. From there, a trip to the Menil Collection, designed in 1987 by Renzo Piano. The campaign explores the various galleries of the building, where art, architecture, and community intersect.

Loro Piana

Photograph by Mario Sorrenti; Courtesy of Loro Piana

And finally, a stop at the Rothko Chapel, which houses fourteen canvases by Mark Rothko, creating an immersive expanse within which to indulge. Here, the collection does not compete with the art for attention, but moves in dialogue with it, complementing each other in both color and form.

Burberry

Courtesy of Burberry

Apple Martin is not the only model in her family. Her younger brother and fellow offspring of Gwyneth Paltrow and Chris Martin, Moses Martin, has officially entered the world of fashion with a starring role in Burberry’s latest campaign.

Burberry

Courtesy of Burberry

The 20-year-old is part of creative director Daniel Lee’s “Escape to the Countryside” campaign, which sees friends embarking on a summer road trip. “A road trip is a very British thing to do,” Lee says. “Getting into your car, heading out to the countryside, and seeing where the day takes you. That idea of exploration has always been part of Burberry. Listening to music on a long drive becomes part of the memories you make along the way.”

Burberry

Courtesy of Burberry

The images, shot by Chris Rhodes, follow the group on a beautiful summer day as they swap the city for the winding roads and rolling hills of the countryside. They make stops along the journey, taking in the sights in their autumn 2026 duds, and end their trip at a classic English manor, Deene Park in Northamptonshire.

Tiffany & Co.

Courtest of Tiffany & Co.

Tiffany & Co.’s latest campaign is all about love in its many forms. Not only romantic love, but also those deep personal relationships between family, chosen communities, and with oneself. At the center of this love is Tiffany’s new Sixteen Stone solitaire diamond ring.

Tiffany & Co.

Courtesy of Tiffany & Co.

In the short film “Love & Celebration,” Academy Award-winning actor Mikey Madison turns the age-old refrain, “he loves me, he loves me not,” into a ritual of quiet affirmation. With the ring—inspired by Jean Schlumberger’s 1959 design—on her finger, she concludes, “I love me.”

Fendi

Photograph by Bibi Borthwick; Courtesy of Fendi

In season three, episode 17 of Sex and the City, Carrie Bradshaw takes a wrong turn during a shopping trip in SoHo and finds herself at the whim of a mugger. While pointing a gun at her, he demands she hand over her bag. “It’s a Baguette,” she corrects as she reluctantly gives him her purple paillette-covered purse. It was a scene that would start a movement and launch the Fendi Baguette into It bag status. Over a quarter of a century, the Baguette is still as popular as ever, and Sarah Jessica Parker is still a fan.

Fendi

Jessica Alba

Photograph by Bibi Borthwick; Courtesy of Fendi

It’s not surprising, then, that Maria Grazia Chiuri featured Baguettes in her inaugural collection for Fendi and tapped Parker to lead the accessory’s latest campaign, “It’s Not a Bag, it’s a Baguette.”

Fendi

Photograph by Bibi Borthwick; Courtesy of Fendi

Parker is joined by Sophie Thatcher, Jessica Alba, Emma D’Arcy, Iris Law and more stars in the images, shot by Bibi Borthwick. Each photo showcases a different iteration of the Baguette, demonstrating the purse’s immense variety. A corresponding video set to Addison Rae’s “Fame Is a Gun” drives this point home as each campaign star declares their connection to the Baguette, stating, “It’s history,” “It’s controlled chaos,” and “It’s my attitude.”

Coach

Courtesy of Coach

Coach is introducing its latest project, &Coach, a content series co-created with Gen Z communities, creators, and cultural voices. In its first iteration, &Coach introduces a new model for luxury storytelling. The American brand tapped Charli XCX, Malala Yousafzai, PinkPantheress, and more unique voices to share their perspective through social-first content.

Coach

Courtesy of Coach

Of course, across every story, there’s a Coach bag—a companion to amplify your confidence. The bag joins Pink on stage, or completes Charli’s outfit as she’s getting ready. It’s a conduit for community as much as an accessory.

Loewe

Photograph by Talia Chetrit; Courtesy of Loewe

Loewe is celebrating its 180th anniversary with a campaign honoring almost two centuries of leather craftsmanship—and a playful spirit. Brand ambassador Julia Garner stars alongside Sissy Spacek and artist Kara Walker in the Talia Chetrit-shot images, showcasing an array of iconic Loewe handbags from across the decades.

Loewe

Photograph by Talia Chetrit; Courtesy of Loewe

From the Flamenco clutch (launched in the ’80s) to the Puzzle bag of 2015, the campaign highlights the enduring impact of these accessories. Also on display is the Amazona 180, which was introduced in 1975 and recently reimagined by creative directors Jack McCollough and Lazaro Hernandez for their debut collection at the house. The selection proves Loewe’s affinity for the past, as well as its ability to adapt to the present and lead the future.

Balenciaga

Courtesy of Balenciaga

Celine Song lent her directorial talent to Balenciaga for A New York Minute, the brand’s theatrical fall 2026 campaign, starring Love Story actor Sarah Pidgeon.

Balenciaga

Courtesy of Balenciaga

The campaign, which takes the form of three one-minute films, finds Pidgeon during a day in Manhattan as the actor engages in mundane tasks. She retrieves her dry cleaning, crosses a busy street, and takes a cab home. These are simple actions every New Yorker makes daily, but zoom out, and you will find it’s all movie magic.

Balenciaga

Courtesy of Balenciaga

Song’s videos act as an exploration of movie-making and city life. Of course, they’re also a meditation on Pierpaolo Piccioli’s latest offerings for the brand. Each scene finds Pidgeon in a different Balenciaga look, always with one of the brand’s classic bags in hand. It proves that Piccioli’s Balenciaga can be utilized in everyday life, but there is an added sense of drama to this wardrobe, even if you might not notice it at first.

Celine

Photograph by Zoë Ghertner; Courtesy of Celine

Celine invites you to a day at the beach in celebration of its fall 2026 campaign. The sun hides behind clouds, but the warmth comes from those around you. A group lounges on the sand and rocks and blocks each other from the whipping wind. They layer up in tailored coats with oversize shoulders and collegiate sweatshirts, protecting their belongings in patterned totes.

Celine

Photograph by Zoë Ghertner; Courtesy of Celine

Accessories are key. Beaded necklaces layer atop a short-sleeve knit and sunglasses cover almost every set of eyes. Color comes in the form of nautical stripes and green accents on a silk scarf. Red flannel provides a sense of nonchalance, as does the wind-blown hair and the up-close nature of Zoë Ghertner’s imagery.

Burberry

Photograph by Mario Sorrenti; Courtesy of Burberry

Burberry is getting in the football spirit ahead of the 2026 FIFA World Cup this summer. The brand has released its autumn 2026 campaign, “A Good Sport,” celebrating the energy of the sport’s fandom.

Burberry

Photograph by Mario Sorrenti; Courtesy of Burberry

Jason Sudeikis, who has become especially familiar with footy thanks to his work on Ted Lasso, stars in the campaign alongside actors Jodie Turner-Smith, Lucy Punch, and Stephen Graham. Also featured are Romeo Beckham, models Rosie Huntington-Whiteley and Neelam Gill, as well as football stars Eberechi Eze, Leah Williamson, Naomi Girma, and Son Heung-min. 

Burberry

Photograph by Mario Sorrenti; Courtesy of Burberry

“Burberry has connected football fans across generations for decades,” says the brand’s chief creative officer, Daniel Lee. “It’s only right that we celebrate that this summer....There’s a certain attitude to being a good sport that is very British and very Burberry.”

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