Fendi Introduces a New Addition to Its Growing Peekaboo Family
Fendi’s Peekaboo Soft Small Bag
Fendi’s Peekaboo family is growing. The Italian brand, founded in Rome in 1925, is kicking off its centennial celebrations with the release of the new Peekaboo Soft Small bag. First unveiled on the spring/summer 2025 runway, the design is, fittingly, a smaller version of the house’s iconic Peekaboo Soft bag. Featuring the same soft construction, lightweight design, and high-quality calf leather of its larger predecessors, the newest variety suggests more wearability with the addition of an adjustable strap, which can be attached to the top handle for a cross-body or shoulder option. Available in a multitude of colors (and some seasonal options adorned with fringe, as originally seen on the runway), the new bag adds to Fendi’s already expansive Peekaboo line—a favorite of Fendi devotees since the accessory launched in 2009.
To celebrate the newest addition, Fendi worked with director Emir Eralp on a 40-second video featuring music by the Swedish electronic band Little Dragon. The clip depicts a day in the life of three young women in Rome and their Peekaboo Small Soft bags, proving the versatility of the design in color, wear, and function. The Peekaboo Small Soft bag is available now at fendi.com and in Fendi boutiques worldwide.
Prada x National Geographic CreativeWorks
Prada is enlisting National Geographic for a third time to help celebrate the fashion brand’s latest Re-Nylon collection and campaign. This go-around, the two companies have created a series of four documentary films (and accompanying images) featuring Benedict Cumberbatch and Sadie Sink, which tell the story of Prada’s Re-Nylon initiative. Since 2019, Prada has been working with Sea Beyond, a UNESCO educational program that works to raise awareness for ocean preservation. The collection continues the conversation around fashion’s role in this process, with Re-Nylon using only materials regenerated from plastic waste sourced from oceans and landfills. The accompanying films explore the positive impact the initiative has on communities and habitats around the world, as Cumberbatch and Sink visit Norway and Mexico respectively, charting the environmental actions underway to help safeguard marine life. The Re-Nylon collection will donate 1 percent of its proceeds to the the Sea Beyond educational program. The 2025 Re-Nylon collection and docuseries are available to purchase and view on prada.com.
Louis Vuitton x Murakami SoHo Pop-Up
Louis Vuitton is pulling out all the stops for its latest collection, a re-edition of one of the brand’s most iconic collaborations of all time: LV x Murakami. The capsule—which builds on the original partnership created 20 years ago under then-creative director Marc Jacobs—already features a campaign starring brand ambassador Zendaya. Now, Louis Vuitton has also opened a dedicated space to celebrate the launch in SoHo. Inspired by Tokyo’s modular hotels, the shop features a minimalist interior. A white corridor divides the first floor into sections, each one boasting a bold color scheme. Inside, one can find Chapter One of the capsule collection, as well as an exhibition space highlighting archival selections from the original collection, which started a bona fide craze back in 2003. Those who make a purchase will receive a token for a vending machine in the hopes of winning Louis Vuitton x Murakami stickers, trading cards, or Takashi Murakami’s Flower Go Walk portable games. This is so much more than just a store: between January 10 and 12, shoppers can also enjoy an onsite café serving drinks and panda-shaped pastries. If you’re lucky enough to own a piece from the original collection, a care station will be made available to refurbish it for you. And if you want to relax and stay in the mind of Murakami for a while, head downstairs to the cinema to catch remastered versions of the artist’s Superflat films. The Louis Vuitton x Murakami pop-up will remain open through the end of January.
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