It’s the most wonderful time of year. Yes, the holiday season—but more specifically, we’re talking about holiday campaign season. In a bid to get on your wish list, major brands are pulling out all the stops to catch your eye amid the wintertime chaos. This year, the star power in these ads is brighter than the Rockefeller Center Christmas tree, plus the offerings are just as eye-catching. If you’re struggling to find a perfectly planned present for each special someone on your list, look no further than these 2025 holiday campaigns. They will very likely unleash your gift-giving prowess, and, at the very least, they’ll put you in a festive mood.
Balenciaga
Nothing is better than a handpicked gift—unless it’s a Balenciaga gift, picked by meticulously decorated hands. Over-the-top, holiday-themed nails add whimsy to Balenciaga’s end-of-year gifting campaign.
Balenciaga
Tinsel-decorated digits hold onto a neon green Le City bag, and 3-D candy canes adorn a hand digging into a suede version. Sparkling tree-like nails compete to stand out next to a crystal-covered Rodeo Bag, while more subdued fingers show off the Venom City boot. The choice to go without a face for this campaign places the focus on some of the brand’s signature items, as well as that feeling of wintertime joy.
Messika
Green and red have long dominated the holiday season palette—but this year, consider adding purple to the wintertime mix. Specifically: Messika purple, which is showcased cleverly in the jewelry brand’s 2025 holiday campaign.
Messika
Kate Moss stars in the images shot by Oliver Hadlee Pearch. She is at ease in a room awash with purple—radiant as always, the supermodel casually lays her arm atop a velvet couch, showing off a wrist full of Move Noa bracelets. Elsewhere, her ears glisten thanks to D-Vibes earrings, while a matching necklace adds to the shimmering effect.
Messika
“From our first campaign to the high jewelry collection we created together, Kate has always been an inspiration, she is a real muse for me,” says the brand’s founder, Valérie Messika. “Her elegance feels instinctive and her spirit is fearless. She embodies everything I admire in a woman. She is timeless, radiant, and free.”
Montblanc
Montblanc is once again diving into the world of cinema, following up two short films directed by Wes Anderson and Roman Coppola with a third—and this time, Coppola is going at it on his own. The holiday campaign reunites Rupert Friend, Esther McGregor, and Waris Ahluwalia, while adding Daniel Brühl and Joey King into the mix. We are invited to the group’s holiday party— one covered in tinsel and filled with music—as a gift exchange is underway, and, of course, Montblanc was on everyone’s wish list this year.
Miu Miu
Gigi Hadid, Dede Mansro, Viola Sharp, and Ju Xiaowen are gathering this season in the name of Miu Miu. The brand’s new holiday campaign, set at an Elizabethan manor in the British countryside, features a pantsless Gigi inside bare rooms that are warmed by a roaring winter fire.
Miu Miu
Shot on a Super 8 camera by Angela Hill, the manor creates a stark backdrop for the clothing on display. Duchesse satin appears in soft shades, while shearling keeps the models warm. Embellishments sprinkled throughout add a touch of holiday sparkle in unexpected places—like in a pair of knee-high socks.
Miu Miu
Accessories complete each outfit, with moccasins, loafers, and ballerina flats grounding every look. Of course, Miu Miu’s signature handbag designs are on display as well, specifically the Wander, which pops up in multiple colorways.
Burberry
Burberry is ready for an absolutely fabulous winter season, which is why the brand tapped legendary British actor Jennifer Saunders to front its 2025 holiday campaign. The Ab Fab star is seen alongside Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and more in the John Madden-shot images.
Burberry
“It’s a party invitation for family and friends,” says Burberry’s chief creative officer Daniel Lee of the campaign, “with some great ideas for gifts.” Set in a cozy London townhouse, the images exude warmth, celebrating family and togetherness, love and cheer.
Burberry
Saunders is the host of the evening, welcoming us inside the well-decorated home. She shows off an array of holiday treats in the kitchen, while Gatwa makes himself comfortable by the tree. Campbell, meanwhile, has a little friend in tow, and Huntington-Whiteley adds her own furry pal to the mix. Everyone is invited to Burberry Christmas.
Coach
“The Gift for New Adventures” centers Coach bags as the perfect wintertime companion, and, by extension, an ideal holiday gift. Elle Fanning, Charles Melton, Soyeon, and more star in the campaign, shot by Dan Beleiu.
Coach
Fanning grabs a train with a host of Coach bags by her side, while Melton escapes the city for a little excursion. Ice skating, party hopping, and other classic winter activities are depicted in the campaign, all enhanced by the addition of a Coach bag.
Tiffany & Co.
This holiday season, Tiffany & Co. is reaffirming its status as the quintessential gifting destination—and its role in so many expressions of love. That’s the thrust behind Tiffany’s 2025 holiday campaign titled “Love is a Gift,” starring house ambassador Anya Taylor-Joy.
Tiffany & Co.
Taylor-Joy looks timeless in images captured by Carlijn Jacobs, wearing simple black ensembles to better showcase the iconic Tiffany pieces that adorn her.
Tiffany & Co.
Of course, the iconic Tiffany blue box is on display as well, in varying sizes, suggesting an array of gifting options from the jeweler.
Tory Burch
It’s girls’ night out for Alex Consani and Yasmin Wijnaldum in Tory Burch’s holiday campaign, which follows the two models on a series of misadventures.
Tory Burch
The outing starts on the streets of New York, where Consani and Wijnaldum work together to carry a Christmas tree back to their abode. They then grab dinner at The Grill before sneaking into the restaurant’s kitchen, and finally end the evening with some karaoke.
Tory Burch
In addition to Consani and Wijnaldum, the other stars of the campaign are Tory Burch’s handbags. The models tote around their Romy bags while carrying that pine tree, and bring their Kiras to karaoke. The mini Fleming Hobo adds some holiday sparkle to their ensembles, and a Pierced bag decorated with beaded fringe stands out among an array of covetable items from Tory Burch’s gift guide.
Prada
Prada is touching on a common wintertime experience for its 2025 holiday campaign: The trek we all take at some point—often as a family in December—to a relative’s home or a winter retreat, weaving through the pines and braving the dusting of snow for a reunion of some kind.
Prada
“A Winter’s Tale” stars Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian, a chosen family enjoying the festive season together.
Prada
Glen Luchford captures this cinematic campaign, which illustrates a time of kinship and togetherness, but also the moments of frustration that can emerge. Always, though, the magic of wintertime seems to win out.
Bergdorf Goodman
Bergdorf Goodman is kicking off the holiday season this year with “The Bergdorf Soirée,” a campaign celebrating the magic of wintertime in New York City. Designed with its clients in mind, “The Bergdorf Soirée” focuses on the often-overlooked moments throughout the holidays.
Bergdorf Goodman
Bergdorf exec Linda Fargo stars alongside designer Willy Chavarria, model Maggie Maurer, and artists Cacho Falcon, Quentin Jones, and Bernard Maisner. Fargo and Chavarria squeeze in a last-minute chat on the phone, while twin influencers TK Wonder and Cipriana Quann try on looks for a party.
Bergdorf Goodman
Of course, some gorgeous fashion is on display, with the Quann sisters matching in Marc Jacobs, Chavarria looking cozy in a Tom Ford robe, and Maurer dressed in head-to-toe Schiaparelli. But this is Bergdorf’s we’re talking about, so the campaign is simply a sneak peek of the many options that will soon be available for all one’s gifting needs at the store this winter.
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