FASHION

Dior Enlists Rihanna and Robert Pattinson for a Hand-Drawn Holiday Fantasy

Plus more of the best campaigns of the holiday season.

by W Staff
Updated: 
Originally Published: 

Courtesy of Dior

It is never too early to get into the holiday spirit. Everyone knows the Christmas season can be stressful, but the more you prepare ahead of time, the more you can enjoy all the magic. So while it may seem too early to start considering your gifts, in reality, you’ll just be saving your future self a lot of stress. And luckily, the brands are, once again, ahead of schedule, already rolling out their holiday content for our benefit. Ferragamo, Dior, Chanel, and more have released their 2026 holiday campaigns, and the images are getting us in the yuletide mood. So while the leaves may just now be falling off the trees, soon they’ll be on the ground, covered in snow—and there’s no time like the present to dive into the 2026 holiday campaigns.

Dior

“It was a quiet night at the atelier at 30 Avenue Montaigne,” begins the animated short film, Christian Dior’s Night in Color. The seven-minute movie, directed by award-winning French filmmaker Sylvain Chomet and narrated by Robert Pattinson, tells a fictional story that weaves together key moments from the fashion house’s history.

Dior

Courtesy of Dior

Jonathan Anderson was inspired by the cinema’s transition from black-and-white to Technicolor for the Dior cruise 2027 collection. Christian Dior’s Night in Color once again explores that shift. The narrative follows Christian Dior as he rushes to make a dress for Marlene Dietrich and her Technicolor film.

Dior

Courtesy of Dior

The cast is filled with familiar voices: Louis Garrel as Dior, Josh O’Connor as a talking chair, LaKeith Stanfield as a director. Greta Lee pops up as a busy atelier bee, and Rihanna even makes an appearance as the star atop a Christmas tree. “Shine bright...like a Christmas tree,” she exclaims.

Dior

Courtesy of Dior

In the end, Dior is able to create a dress—the famed Junon style—and deliver it to Dietrich just in time. It’s a heartwarming story, filled with nostalgia, whimsy, and craft—all hallmarks of both Dior and the holiday season.

Louis Vuitton

Photograph by Oliver Hadlee Pearch; Courtesy of Louis Vuitton

Louis Vuitton’s 2026 holiday campaign is an ode to those who travel for their winter festivities. The Oliver Hadlee Pearch images take place in a train station, the setting of magical reunions and exciting departures.

Louis Vuitton

Photograph by Oliver Hadlee Pearch; Courtesy of Louis Vuitton

The campaign captures the last five minutes before a grand departure. Stories unfold on the platform and within the train cars. Friends reunite, children play, travelers rush around carrying their Louis Vuitton luggage. It’s a suspended moment that perfectly embodies Louis Vuitton’s Art of Travel.

Burberry

Courtesy of Burberry

Burberry is opening the doors to a gorgeous English country home for its 2026 holiday campaign, inviting Pierce Brosnan, Dwyane Wade, Gabrielle Union, and more friends of the brand to gather for an afternoon of winter fun.

Burberry

Courtesy of Burberry

“We wanted to celebrate 170 years of Burberry with a proper party,” said Daniel Lee, Burberry chief creative officer. “Family, friends, great gifts, and everyone dressed up.”

Burberry

Courtesy of Burberry

Set at Longleat House in Wiltshire—a historic, stately home built in the 16th century—the images capture a festive celebration of party games, gift exchanges, and, of course, a whole lot of Burberry check.

Gucci

Courtesy of Gucci

It’s time! The holiday season is officially upon us, which means Queen of Christmas Mariah Carey has taken the spotlight—and her rightful place on her holiday throne. Of course, preparations must be made, and the Gucci team is on it, making sure everything is ready for Carey to ring in all the merriment.

Gucci

Courtesy of Gucci

The iconic singer stars in Gucci’s holiday campaign video, directed by Harmony Korine and set to Carey’s hit song, “All I Want for Christmas Is You.” Accompanying images star friends of the house as they wait in anticipation of Carey’s arrival.

Gucci

Courtesy of Gucci

When Carey arrives at the party, she does so in Gucci’s new Butterfly special collection. Inspired by the insect, the collection embodies the iridescence of the butterfly, while paying homage to Carey’s signature motif and her 1997 album, Butterfly.

Chloé

Photograph by David Sims; Courtesy of Chloé

Chloé’s latest campaign is festive, but not in an obvious way. Shot by David Sims and starring friend of the house, Claudia Schiffer, the images capture a nocturnal spirit through a cinematic, after-dark atmosphere.

Chloé

Photograph by David Sims; Courtesy of Chloé

Schiffer’s enduring personal allure is reflected in the imagery, as her natural presence and distinctive character bring a singular perspective to the campaign.

Marc Jacobs

Fashion, humor, personality, and New York energy collide in Marc Jacobs’s winter 2026 campaign, Let It Joy. Actor Meg Stalter stars in the campaign video, holed up in her hotel room during a snowstorm. When Mel Ottenberg invites Stalter over for a party, there’s only one issue: She doesn’t know his room number.

Marc Jacobs

Courtesy of Marc Jacobs

Chaos ensues as Stalter attempts to locate the party. Luckily, the comedienne does not give up and is able to follow the music. She eventually makes it to the holiday bash, ready to celebrate in her black Marc Jacobs shift dress alongside New York personalities and cultural figures like Knicks center Andre Drummond and model and actress Kai Schreiber.

Tory Burch

Photograph by Anthony Seklaoui; Courtesy of Tory Burch

Tory Burch presents a guide to the holidays, along with tips to celebrate the upcoming season the Tory way: with optimism, joy, and presents piled high.

Tory Burch

Photograph by Anthony Seklaoui; Courtesy of Tory Burch

Tory Burch’s holiday campaign comes with a list of rules to follow. Number two pertains to gifting (and receiving), suggesting we give generously and react dramatically. Number four urges us to embrace the festive spirit, while the last rule is a bit of a warning: Pace yourself; it’s a long holiday season ahead.

Tory Burch

Photograph by Anthony Seklaoui; Courtesy of Tory Burch

Alongside the tips, you’ll find more holiday inspiration in the form of images from Anthony Seklaoui. The shots are full of beaded sparkle, cozy knits, and community—the perfect recipe for a joyous season.

David Yurman

Photograph by Drew Vickers; Courtesy of David Yurman

Michael B. Jordan, Yerin Ha, and Inde Navarrette star in the David Yurman 2026 holiday campaign. The three actors gather in snow-covered Washington Square Park for shots that capture the joy of togetherness and the magic of the holiday season in New York City.

David Yurman

Photograph by Drew Vickers; Courtesy of David Yurman

Jordan and Ha face off in a spirited card game, while Navarrette searches for the perfect holiday gift. Of course, all three are bedecked in David Yurman designs, including 18-karat gold cable bracelets and pieces from the brand’s Starburst and Armory collections.

Tiffany & Co.

Courtesy of Tiffany & Co.

Fresh off her buzzy turn in You Can See Everything, Amanda Seyfried has returned to New York from Texas, just in time for the holiday season. The actor is Tiffany & Co.’s newest House ambassador and the star of its holiday campaign, “Love Is a Gift.”

Tiffany & Co.

Courtesy of Tiffany & Co.

As part of the campaign, Seyfried acts in a short film, “You & Me,” which tells the story of two different Christmas celebrations: one taking place in the present day, and one in 1992. Between these two moments passes a Bird on a Rock ornament, originally gifted decades ago and still a prized possession all these years later. It’s a story of tradition, holiday memories, and the connection between generations.

Tiffany & Co.

Courtesy of Tiffany & Co.

“I’m thrilled to join the Tiffany & Co. family as their newest House ambassador and to be part of a campaign that celebrates love, family, and the traditions we carry with us through generations,” Seyfried said in a statement. “‘You & Me’ captures beautifully how a meaningful gift can hold memories and become part of a family’s story. It was incredibly special to bring that idea to life with Tiffany this holiday season.”

Skims

Courtesy of Nadia Lee Cohen

The holidays are all about family, so it makes sense that Kim Kardashian enlisted her very famous sisters to star in the Skims Holiday campaign. Shot by frequent Kardashian collaborator Nadia Lee Cohen, the campaign takes inspiration from nostalgic holiday portraits, placing Kim, Kourtney, Kylie, Khloe, and Kendall in scenes you may recall from your own home videos.

Skims

Courtesy of Nadia Lee Cohen

The sisters are styled in pieces from the Skims holiday shop, wearing outfits with varying degrees of coziness. Khloe and Kourtney are covered head-to-toe in their respective patterned onesie and red long johns. Kylie and Kendall, meanwhile, show off more skin in bras boasting classic holiday prints. All the girls don retro glam—bouffants and old-school glasses. The result is a vintage scene with no clear time stamp. But it doesn’t matter, because Santa still clearly approves.

Miu Miu

Photograph by Tina Barney; Courtesy of Miu Miu

Gigi Hadid, Louisa Jacobson, and more gather in a grand townhouse to celebrate the holidays. The polished wood walls are covered in wreaths, the tree is bedecked with ornaments, and everyone is dressed in Miu Miu.

Miu Miu

Photograph by Tina Barney; Courtesy of Miu Miu

The wardrobe highlights contrasts between lifestyle archetypes and seasonal themes. Silk dresses are paired with upcycled knits and sportswear-inspired zip-front blousons. Cropped sweaters reveal button-down shirts, and utilitarian cotton canvas separates are layered over sequined bralettes.

Miu Miu

Photograph by Tina Barney; Courtesy of Miu Miu

But the models are not alone in this uptown space. They are joined by plush toy bears, rabbits, geese, and more. Treated like treasured guests, these additions provide whimsy to the scene, a composed portrait of bourgeois behavior subverted by humor and play.

Prada

Photograph by Glen Luchford; Courtesy of Prada

Friendly furry creatures are not unique to the Miu Miu campaign this season—they pop up in the Prada world as well. This time, though, the woodland pals are hand-drawn by a team of artists led by cinematic animator John Pomeroy.

Prada

Photograph by Glen Luchford; Courtesy of Prada

Sadie Sink gets down on the ground with a trio of mice to admire a patterned, calf-hair loafer. Maya Hawke faces off against a sly fox as she braves the elements of a frozen setting. There is a whimsy to these wintertime scenes, which emphasizes Prada’s humanity and a connection to craft that lies at the heart of the brand’s approach to creation.

Ferragamo

Photograph by Ilya Lipkin; Courtesy of Ferragamo

Kris Jenner is the matriarch of the Ferragamo family in the brand’s 2026 holiday campaign, The Joy of Loving. “Ferragamo is all about family,” says creative director Maximilian Davis. “And when I design, I am always thinking about that, too: how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them.”

Ferragamo

Photograph by Ilya Lipkin; Courtesy of Ferragamo

The momager stars as the director of a fictional film, leading screen tests featuring the campaign’s various faces. There’s Paloma Elsesser and her brother, Sage; girl group The Womack Sisters; and Sofia Testino with her dog, Syko. Actress Joan Chen is joined by her daughter, Audrey Hui, while acting coach Nancy Banks poses with her son, actor Benny Buckley.

Ferragamo

Photograph by Ilya Lipkin; Courtesy of Ferragamo

The campaign connects back to the roots of Ferragamo, and founder Salvatore Ferragamo’s original desire to build a better life for his family through his love of invention and creativity. “One of the founding values of Ferragamo has always been of beauty that develops from craftsmanship, humanity, and joy,” says Salvatore’s son, Leonardo Ferragamo. “This campaign is telling that story.”

Loro Piana

Photograph by Annemarieke Van Drimmelen; Courtesy of Loro Piana

Loro Piana invites you to a weekend at the cabin, where the elegantly falling snow outside matches the chic inhabitants’ wardrobes. Models are dressed in the brand’s holiday collection, an expression of style that plays out across textures, hand-finished prints, exclusive patterns, and elaborate stitches.

Loro Piana

Photograph by Annemarieke Van Drimmelen; Courtesy of Loro Piana

Loro Piana’s usually muted color palette is realized once again, this time in the form of dark greens and earthy browns. They are highlighted with pops of winter-white and marigold.

Loro Piana

Photograph by Annemarieke Van Drimmelen; Courtesy of Loro Piana

Warm jersey tops and trousers form the foundations of these après-ski looks. On top, classic Loro Piana outerwear like the Spagna jacket and Konny vest are crafted in wool and finely detailed with needlework; the wearer stays warm while also making an enviable sartorial impression. 

Chanel

Courtesy of Chanel

Chanel is hitting the slopes for its 2026 Coco Neige collection. Bright-red knits and colorblocked puffers stand out against snow-capped mountains. The images have a retro flair, but the clothing is distinctly modern.

Chanel

Courtesy of Chanel

A snowball fight adds even more joy to this already playful campaign, while penguin and polar bear-shaped purses and earrings provide the perfect amount of whimsy.

Chanel

Courtesy of Chanel

Shearling caps keep ears warm, while winter whites are embraced with aplomb. It’s a reminder that dressing for warmth does not mean sacrificing style or charm.

Dior

Indulge in your sweet tooth with Dior’s 2026 holiday campaign, which sees the brand’s famous 30 Montaigne store reimagined as a sugar-dusted gingerbread house. Anya Taylor-Joy and Deva Cassel star in a joyous musical video. The house’s ambassadors prance around the store, snacking on Dior cookies, spritzing the brand’s famed fragrances, and trimming the icing-lined cookie Christmas tree.

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