Gisele Bündchen Dives Deep as the Face of Chanel’s Newest J12 Watch

Chanel has updated its unisex sports watch, the J12. Along with unveiling a new signature style for the beloved classic, the brand has tapped two new faces for the accessory in Gisele Bündchen and Clément Chabernaud.

The J12 was first inspired by water and the element’s soothing and peaceful nature, combined with its capability for unlimited strength. In the new campaign, Bündchen highlights these features, navigating a sailboat through rough waters, while listening to the ocean and reflecting as she goes. She is at home in the South of France, gaining power from the water as she dives into the waves.

“Explore Your Story,” Coach’s spring campaign, is all about storytelling, and the communities that form around books and reading. The brand tapped six Gen Z icons and asked them to choose a book, turning each one into a mini charm to wear on their Tabby bags. Elle Fanning went with Sense & Sensibility by Jane Austen, while Storm Reid opted for I Know Why the Caged Bird Sings by Maya Angelou.

Fanning and Reid, along with the other global brand ambassadors, show off their choices in the spring campaign. Fanning enjoys some peaceful time in a wood-lined library, Sense & Sensibility in hand and the matching charm swinging off her bag. Reid, meanwhile, does her reading in the park, finding a nice patch of grass to engross herself in Angelou.

Nadia Lee Cohen shot Robyn for Acne Studios’s spring 2026 campaign, turning the singer into a modern James Dean. Robyn is dressed in a cotton uniform shirt and high-waist slacks as she stares down the camera like she’s looking to fight it. Just like her upcoming album, Sexistential, the images capture the sensual experience of being alive.

“I’ve always felt that when I wore long hair and dresses, it was like I was in drag—which of course can be both empowering and fun,” Robyn says in a statement about the campaign. “And this felt like another kind of drag. It was extremely satisfying to play around with—a way to project vulnerability and toughness at the same time, which is kind of my whole thing.”

Bride-to-be Gabriette is sharing her “Rules of Engagement” with Jimmy Choo. “Your ring should bling,” she says in the video that accompanies the campaign. “And if it doesn’t, upgrade.”

Dressed in Jimmy Choo’s 2026 bridal collection, as well as house signatures, Gabriette shares her requirements. “One pair of shoes is never enough.” She suggests at least four. Also, “Bags don’t have to be functional, just fun.”

She ends her slate of advice with a reminder. “This is about love,” she says. “And looking hot...but mainly about love.”

BTS is back, which means we’ll see the K-pop group and its members everywhere soon enough—especially in the world of fashion. It’s no surprise, then, that Calvin Klein nabbed Jung Kook to front its spring 2026 denim campaign.

Jung Kook’s Mert Alas-shot campaign plays out in a series of settings. We see the boyband singer soak up inspiration in a record store, enjoy a seaside view from a glass-walled home, and vamp it up in studio. Together, Jung Kook and Alas take us on a denim journey, guided by their points of view and anchored by timeless CK denim.

Just like Pieter Mulier’s winter spring 2026 collection for Alaïa, the corresponding campaign, shot by Steven Meisel, is minimal, but still powerful. There is purity in the setting of the shots, allowing for the garments to hold the center of the image. The photos evoke a sense of nostalgia, but more significant is likely their ability to last.

Annie Leibovitz steps out from behind the camera to star in Sarah Burton’s latest campaign for Givenchy, joined by Kaia Gerber, artist Isabelle Albuquerque, and an array of models.

Collier Schorr is Burton’s chosen photographer once more, capturing images of women who represent the designer’s Givenchy. The shots are fairly simple, set in studio, and present these people as relaxed and comfortable in their garments. It’s a celebration of the clothing, of course, but also women’s joy.

The choice to include Leibovitz in the group blurs the lines of traditional roles. Who is the photographer? The muse? The model? Burton proves one can be all of these things and more.

This might be Celine’s summer 2026 campaign, but in many ways, it feels timeless. Perhaps that’s thanks to the freshness of Zoë Ghertner’s photography, or the bold pops of primary colors that break up the otherwise simple palette.

Despite the lack of a distinct setting, the campaign manages to still invoke feelings of summer. Chalk it up to the clothing: draped dresses, silk scarves, and poplin tops that feel light and easy. Wear them on a warm day without sacrificing style.

Balenciaga’s Heart and Body campaign is all about the creation of a new community—a fitting theme, considering the recent arrival of Pierpaolo Piccioli as the label’s creative director. With new brand ambassadors and friends of the house entering the fold, Piccioli is creating a clan centered around his Balenciaga.

New brand ambassadors Harris Dickinson and Winona Ryder, plus friend of the house Hudson Williams star in David Sims’s images, which were shot against a white background, allowing the individuals and clothing to speak for themselves.

“I chose individuals, not characters,” Piccioli says in a statement. “Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence. At the center of summer 2026 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.”

The worlds of music and fashion converge in McQueen’s spring 2026 campaign, which highlights the intensity and the innate fire within women.

Harley Weir’s images are dramatic, glowing orange with heat. The sun peeks through some shots, adding a sense of optimism—but a bare, twisted tree with gnarled branches haunts almost every image.

In front of this seemingly portentous tree, musicians Caroline Polachek, Celeste, and Amy Taylor and models Alex Consani and Sora Choi vamp for the camera. They stare down the lens, adding to the overall ominous effect.

Ferragamo’s spring 2026 collection is viewed through the eyes of award-winning director Antoneta Alamat Kusijanović. Inspired by the house’s cinematic heritage, Maximilian Davis tapped Kusijanović to tell the story of both the Ferragamo brand and family, while simultaneously showing off his latest collection.

Each person presents a different perspective of the same collection, allowing further insight into both Davis’ Ferragamo and the legacy of the label.

“When I’m creating a collection, I am always designing for a family of people,” Davis says. “The brand has always been built on the idea of family.”

Jack McCollough and Lazaro Hernandez present their first campaign for Loewe, an energetic and colorful set of images shot by Talia Chetrit.

The spring 2026 campaign stars a number of up-and-coming actors, including Isla Johnston, True Whitaker, and Talia Ryder. They don the graphic creations of McCollough and Hernandez’s Loewe, invoking a feeling of strength and whimsy.

“We’re building a visual language that feels personal: confident, playful, sun-drenched, optimistic,” the two creative directors explain. “It articulates an energy we recognize as intrinsic to Loewe—joy, sensuality, and a modernity that feels instinctive rather than imposed.”

Chloë Sevigny kicks off her tenure as 7 For All Mankind’s newest ambassador with a campaign. The actress showcases the brand’s spring 2026 offerings in a sunlit home, where photographer Brianna Capozzi’s lens captures Sevigny in her best denim.

Sevigny lounges on a pristine white rug in an animal print coat. Elsewhere, she shows off her legs in a variety of miniskirts and shorts. Classic jeans are on display in the form of straight-leg and distressed styles, while more unexpected pieces—including a two-toned, collarless jacket—illustrate 7 For All Mankind’s range.

For spring 2026, DKNY is expanding its ongoing exploration of fame as an art form. Fittingly, the brand has once again tapped one of the most famous faces of the moment, Hailey Bieber, to front the campaign.

Inspired by the art scene in 1960s downtown New York, the campaign finds Bieber in an artist’s loft effortlessly dressed in canvas coats, pinstripe blazers, and tailored pants. In some shots, she forgoes a top—in others, pants. But almost always present is a monotone New York Yankees hat created in collaboration with the team and DKNY.

Yes, we are all focused on Jonathan Anderson’s Dior at the moment, but what about Victoire de Castellane’s Dior Joaillerie? The Parisian has been creating masterpieces as the artistic director of Dior jewelry since 1998, and she returns once again with another collection, this time defined by simplicity and grace.

The latest collection was inspired by 18th-century France, a time dear to the house of Dior. Chains filled with mother-of-pearl medallions and double-layered earrings provide personal touches to each outfit. Dior ambassador Mia Goth, for example, layers up three necklaces of varying lengths, while Ever Anderson dons a bib of pendants. The pieces, with their pops of color and star motifs, are both whimsical and classic, perfect for the narrative of Anderson’s Dior.

Simone Bellotti follows up his debut collection for Jil Sander with its corresponding campaign, which asks the question, “Is it possible to take away while adding a personal signature?”

The photos act as a study of opposites—protection and exposure, strength and vulnerability. Set against stark blue and white backdrops in studio, there is a sense of intimacy, but also distance. We are invited in—to a point.

“A curiosity for the body is what I am after,” says Bellotti in a statement. “Posture and gesture as ways of communicating, clothes that invite to get close, that hide and reveal. Rationality and feelings.”

The Chloé summer 2026 campaign follows the path of the sun. The shifting light and mood of the day act as the backdrop for the Sam Rock-shot images, a journey that embarks amid the first glow of sunrise and ends in the golden warmth of the sunset.

The images feel inherently Chloé: feminine, light, carefree. The models stroll the beach in their ruffled skirts and draped dresses, the hem of trench coats dragging along the sand. They maneuver the boardwalk in heels and floral dresses and accessorize with oversized earrings and nothing else. One wants to join the group just as much as they want to sit back and observe. There is a sense of spontaneity that should not be disturbed.

“I wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow,” says Chloé creative director, Chemena Kamali. “A day in nature where every sense sharpens revealing a radiance and spontaneity that have always been at the heart of Chloé.”

The French luxury house continues its yearlong celebration of the iconic Monogram with a new campaign. Shot by Glen Luchford and directed by Roman Coppola, the ads feature LV ambassadors and friends of the house Zendaya, Catherine Deneuve, Liu Yifei, and Hoyeon. The group pays tribute to 130 years of fine craftsmanship, style, and innovation. First up, Zendaya brings back the Speedy bag, a 1930s creation that received its Monogram stamp in 1959.

Free yourself of winter’s chill and bask in the warm Antiguan sun with models Alex Consani, Hejia Li, and Awar Odhiang. The trio enjoys the comfort of Tory Burch’s vacation home while dressed in the designer’s newest offerings for the brand.

American sportswear gets a romantic remix in the form of shredded silk and sheer polos decorated with beads. Ribbed halter-neck tops are paired with low-rise pleated skirts or trousers for comfort, and accessories are piled on for maximum effect.

While the sun sets on Burch’s dreamy property, the wrinkled lamé of a button-down catches the light and wrap-around sunglasses protect the models’ eyes. Tomorrow, they will wake up, put on their sequin-adorned low pumps, grab their Romy bucket bag, and do it all again.

The spring 2026 Giorgio Armani campaign invites viewers into the late designer’s Milan home, which is still inhabited by his right-hand man and business partner, Leo Dell’Orco. The images, taken by Oliver Pearch at the Via Borgonuovo residence, celebrate a return to brand origins and evoke a sense of continuity in the spirit of the designer’s legacy.

Vittoria Ceretti and Clément Chabernaud star in the photos, which take place throughout the abode, both indoors and among the manicured gardens. The models showcase the brand’s newest offerings while surrounded by Armani’s personal objects, his favorite works of art, and his furniture—the pieces that inspired him every day.

Portraits of Armani by Andy Warhol and Francesco Clemente act as backdrops for the models. The resulting images can be seen as a metaphor. While the Armani brand pushes forward, it will never forget its legacy, and the man who started it all.

Burberry’s summer 2026 campaign is all about the relationship between fashion and music. The images celebrate the spirit of live performance and music’s ability to transform and inspire all who come in contact with it.

The photos evoke the energy of the U.K. music scene. The models—including the legend herself, Twiggy—could easily be concertgoers, stage managers, or artists ready to hit the stage.

“Music pushes boundaries, blurs lines, and defines the codes of fashion,” says Burberry’s creative director Daniel Lee. “It is about self-expression, originality, and belonging.”

Proenza Schouler has revealed its first campaign under new creative director Rachel Scott. While Scott doesn’t make her debut until later in February during the New York Fashion Week fall 2026 season, the designer consulted on the brand’s spring 2026 collection and spearheaded its subsequent campaign.

Proenza Schouler is now a woman’s world, thanks to Scott. That fact is made clear in the campaign, which was actualized by a team of women. We enter model Caitlin Soetendal’s world as she laughs and broods, lounges and contemplates. There are contradictions in her demeanor, but that makes her portrayal of womanhood all the more realistic.

Why have one photographer when you can have three? For its spring/summer 2026 campaign, Versace enlisted three creatives to capture Dario Vitale’s first and only collection for the brand.

Tania Franco Klein, Frank Lebon, and Steven Meisel all shared their take on Vitale’s work, with Meisel opting for arguably the most confrontational, literally laying out the clothes for the viewers’ pleasure. There’s a sensuality to the images—which features models strewn on top of each other on the floor—that is native to Versace.

Lebon’s depiction is more cinematic. The images feel like stills from a movie, a moment captured in time. Finally, Klein adds some mystery to the campaign, eschewing faces altogether, focusing instead on color, texture, and feeling.

Kaia Gerber has officially joined Re/Done as an investor and creative partner in a role where she will work closely with the leadership and design teams across the denim brand in shaping its strategy, collection development, and storytelling. Her first task under the new job was the creation of the brand’s spring 2026 campaign, starring Gerber alongside model Secret Snow.

Gerber has long been a fan of Re/Done, making the appointment a natural fit. “The brand represents a lifestyle rooted in authenticity, individuality, and timeless style,” she said in a statement. “I’ve loved being part of its journey.”

For the campaign starring Snow, Gerber actually did the casting. “I’m excited to help shape what comes next—creating products and stories that feel personal, intentional, and deeply connected to today’s generation,” Gerber added.

Miu Miu’s spring 2026 campaign takes place indoors, but nature still remains an integral part of every image. Shot throughout the day, from dawn until dusk, the photographs show moody shadows, or else a room awash with orange light.

Singer and songwriter Olivia Rodrigo stars in the campaign shot by Jamie Hawkesworth. And like the setting, which toes a line between the indoor and outdoor, the wardrobe represents an aesthetic that straddles industrial and feminine. A crocheted apron tops an oversize, wool quarter-zip, while a sturdy leather coat is layered over a sweater embroidered with jewels.

Rodrigo and the rest of the cast stoically stare down the camera in some shots, while letting emotion reign in others. The result is a set of images encompassing a space somewhere between the wild and civil—and frivolity and functionality.

Love is in the air at Tiffany & Co. this Valentine’s Day, specifically between house ambassador Adria Arjona and her adoring (faux) husband. The actress stars in Tiffany’s V-day short film, playing a wife getting showered in compliments (and diamonds) by her partner.

In the film, Arjona wears a HardWear by Tiffany graduated necklace and matching earrings and bracelet, as well as a Tiffany Setting engagement ring. The classic, wearable pieces play into the narrative of the campaign—sometimes, the greatest love stories are often the ones we live every day.

Gucci’s “The Gathering” celebrates chosen family and modern relationships. The images, shot around a shared table, feature those from different generations coming together to both exchange stories and create new memories.

Dressed in looks from the La Famiglia collection, various characters are represented, but there’s a connective through-line between all of them, especially when they come together in a shared, meaningful moment.

Forget about “My Calvins,” it’s time to share your favorite underwear—so Calvin Klein is upgrading its iconic campaign to “Our Calvins,” asking, “Who in your life do you share your Calvins with?”

And is there a more perfect opportunity to launch this new campaign than ahead of Valentine’s Day? The brand’s V-day collection takes center stage in the Our Calvins campaign, modeled by Tell Me Lies stars (and real-life couple) Grace Van Patten and Jackson White.

Images shot by Zora Sicher provide an inside look into Van Patten and White’s love, with an emphasis on those quiet, casual moments at home, when all you need is your coziest underwear and your favorite person by your side.

Apple Martin returns as the face of another Self-Portrait campaign, this time starring in images that are unquestionably rawer than anything we’ve seen from the brand in recent years.

While Self-Portrait is known for its feminine designs with a tilt toward sparkle and sequins, the dresses Martin models are minimal. She’s pictured in the water in upstate New York, dressed in soft laces and airy chiffons, all white and beige. It represents an evolution for the brand, but also for young Martin.

Bottega Veneta’s summer 2026 campaign is set among the streets and landmarks of Venice, Italy. The images both honor the house’s roots in the northeastern Italian city, and introduce a new chapter under creative director Louise Trotter.

Eye-catching details and luscious textures found in the various palazzos, gardens, and shops are mirrored in Trotter’s debut collection. The clothing is in conversation with these structures, as well as the art and culture housed in each one.

Loro Piana’s spring 2026 collection is on display in the brand’s latest campaign—and so is Saint-Paul-de-Vence, a village in the heart of Provence, France, where photographer Mario Sorrenti captured models parading around the town’s landmarks.

The Colombe d’Or and the Fondation Maeght act as backdrops, as models play cards by the hotel’s pool and take a break against the red brick of the museum. These establishments have long represented gathering places for friends, family, and artists, and in this campaign, they still hold that role.

The collection feels at home among the art, against a Marc Chagall fresco or the Joan Miró Labyrinth fountain. Vibrant hues and sophisticated patterns adorn the models, who complement the environment (and the Alberto Giacometti sculptures).

Many consider Madonna to be “the one”—the number-one pop diva, cultural icon, performer, and so much more. So it’s only fitting for Dolce & Gabbana to tap her to star in its new monumental campaign celebrating 20 years of The One perfume. In the images, the singer (who has a long history of working with D&G) lays atop Cuban actor Alberto Guerra on a bed with satin sheets. The shots, as well as a corresponding short film, are a celebration of tradition and reinvention, as the campaign coincides with the launch of new takes on the classic fragrance.

Gucci’s La Famiglia is back. After unveiling an array of well-dressed personalities for his first collection for the brand in September, Demna is returning to these opulent tropes for the Gucci: La Famiglia campaign.

Images captured by Catherine Opie depict the cast of characters residing in the House of Gucci, plus the brand’s history and many eras, in preparation for Demna’s future collection to be revealed at Milan Fashion Week in February.

Those who have been following Demna’s Gucci will recognize the group. Once again, there stands “Incazzata” in her ’60s-style coat and silk scarf-wrapped head. “The V.I.C.,” meanwhile (or Very Important Client) is logo’d-up, head-to-toe in the house’s double-G monogram. Each character is distinct, with a unique style and persona, but together, they embody the legacy of a brand entering a new era.

Over 20 years after its debut in the Saint Laurent spring 2002 collection, the Mombasa bag is back, this time in three sizes. Bella Hadid, who has been seen carrying the original in the past, is leading the campaign, introducing an updated version of the iconic accessory.

The new iteration includes all the elements we love about the original—the natural slouch, which allows for an effortless look, plus the perfectly designed leather shoulder strap for easy carrying. It already has Bella’s approval, and will no doubt show up on the shoulders of other It girls very soon.

While much of the world is being inundated with AI advertisements and digitally enhanced images, Prada is looking in a different direction. For the brand’s spring 2026 campaign, Miuccia Prada and Raf Simons have tasked American artist Anne Collier to execute a portfolio of images that challenges the idea of the usual fashion campaign in the digital age.

Collier’s work jumps off the screen, showing qualities of a physical object. Disembodied hands hold up the images, shot by Oliver Hadlee Pearch, allowing for a new perspective. Sometimes bare, sometimes donning silk gloves, the hands allow the photos to exist on a new plane, while simultaneously creating a story. Who is this person admiring the photos?

While the handler remains anonymous, the models they’re admiring are anything but unknown. Hunter Schafer, Nicholas Hoult, Carey Mulligan, and Damson Idris, among others, pose for the camera—and the viewer’s pleasure.

Jonathan Anderson debuted his vision for Dior over the course of two shows last year, dividing each collection into men’s and women’s. But for the spring 2026 campaign, the complete world of Anderson’s Dior is finally coming together.

In the David Sims-shot images, Anderson’s Dior walks the line between reality and performance. There is a pomp to the clothes and their compositions: sweaters flare out into capes, and lace dresses explode backward into gravity-defying bows. The models lounge, dance, and vamp it up just so.

Greta Lee leads the charge, followed by actors Louis Garrel and Paul Kircher, models Laura Kaiser and Saar Mansvelt, and footballer Kylian Mbappé. After walking in the Dior women’s show in October, Nicole Kidman’s daughter, Sunday Rose, also returns in the ads. The people morph into new characters in their Dior digs; they’re simultaneously themselves, but also a heightened, newer version.

Charli xcx dons two anoraks in the new campaign for Saint Laurent’s spring 2026 collection. And if the outerwear looks familiar to you, it’s because the singer has actually worn one of the pieces before.

Back in September, Charli attended Anthony Vaccarello’s show in Paris wearing the same red jacket and lace shorts from the campaign. She matched Hailey Bieber, Zoë Kravitz, and Rosé in the front row. Now, though, Charli is showing off the pieces solo, in a campaign shot by Glen Luchford.

Charms continue their complete takeover of the fashion world—and now, the customizable accessory is getting a starring role in a Celine campaign.

Originally presented on the runway, the Celine charms allow for a unique form of personal expression, with pieces to be worn however the owner desires—on bracelets or necklaces, as brooches, or dangling off a bag, of course.

There are infinite possibilities when it comes to the Celine charms, especially with new designs being introduced each season.

“My friends are often my muses, and my muses often become my friends,” says Givenchy creative director Sarah Burton. The relationships she describes are on display in Givenchy’s latest campaign, Friends and Muses.

The second portrait series created for the brand stars actor Rooney Mara and punk icon and artist Paul Simonon. The images, shot by Collier Schorr, are simple, yet striking—highlighting an intimacy enjoyed only by close comrades.

Jack McCollough and Lazaro Hernandez teased their first collection with Loewe about a week before its debut, featuring a campaign starring Sorry, Baby director Eva Victor and actor Isla Johnston.

The images acted “as an opening gesture, the outset of a new dialogue,” McCollough and Hernandez said. With these photos, shot by Talia Chetrit, the designers set a tone, one defined by “vibrancy and tactility rooted in craft.”