FASHION

Vittoria Ceretti Opens Giorgio Armani’s Home for the Brand’s Spring Campaign

Plus more of the best spring 2026 campaigns.

by W Staff
Updated: 
Originally Published: 

Vittoria Ceretti for Giorgio armani
Vittoria Ceretti for Giorgio Armani. Photograph by Oliver Pearch. Courtesy of Giorgio Armani

After a fashion month marked by an unprecedented wave of designer debuts, the resort and spring 2026 campaigns have landed, delivering a jolt of new energy as the world’s biggest houses unveil the visuals that will shape their next chapters. The aesthetic reset began early, with Jack McCollough and Lazaro Hernandez’s fresh-faced first teaser for Loewe, lensed by Talia Chetrit, introducing an intimate point of view. Sarah Burton’s sophomore “Portrait Series” followed, featuring legendary punk musician and artist Paul Simonon alongside longtime friend of the house, Rooney Mara, in a suite of striking, spare photos that spotlight personality over polish. At Celine, Michael Rider launched a full-on charm offensive with “Infinite Possibilities,” a joyful array of images and video celebrating the house’s Charms collection in a deliberately maximal, more-is-more spirit. Ahead, all of the must-see campaigns setting the tone for 2026.

Giorgio Armani

Andy Warhol, Giorgio Armani, 1981. © 2026 The Andy Warhol Foundation/Licensed by ARS, NY.

Photograph by Oliver Pearch. Courtesy of Giorgio Armani

The spring 2026 Giorgio Armani campaign invites viewers into the late designer’s Milan home, which is still inhabited by his right-hand man and business partner, Leo Dell’Orco. The images, taken by Oliver Pearch at the Via Borgonuovo residence, celebrate a return to brand origins and evoke a sense of continuity in the spirit of the designer’s legacy.

Giorgio Armani

Andy Warhol, Giorgio Armani, 1981. © 2026 The Andy Warhol Foundation/Licensed by ARS, NY.

Photograph by Oliver Pearch. Courtesy of Giorgio Armani

Vittoria Ceretti and Clément Chabernaud star in the photos, which take place throughout the abode, both indoors and among the manicured gardens. The models showcase the brand’s newest offerings while surrounded by Armani’s personal objects, his favorite works of art, and his furniture—the pieces that inspired him every day.

Giorgio Armani

From left: Artwork by Gary; artwork depicting Mr. Giorgio Armani by Francesco Clemente; artwork by Antonio Lopez.

Photograph by Oliver Pearch. Courtesy of Giorgio Armani

Portraits of Armani by Andy Warhol and Francesco Clemente act as backdrops for the models. The resulting images can be seen as a metaphor. While the Armani brand pushes forward, it will never forget its legacy, and the man who started it all.

Burberry

Courtesy of Burberry

Burberry’s summer 2026 campaign is all about the relationship between fashion and music. The images celebrate the spirit of live performance and music’s ability to transform and inspire all who come in contact with it.

Burberry

Courtesy of Burberry

The photos evoke the energy of the U.K. music scene. The models—including the legend herself, Twiggy—could easily be concertgoers, stage managers, or artists ready to hit the stage.

Burberry

Courtesy of Burberry

“Music pushes boundaries, blurs lines, and defines the codes of fashion,” says Burberry’s creative director Daniel Lee. “It is about self-expression, originality, and belonging.”

Proenza Schouler

Courtesy of Proenza Schouler

Proenza Schouler has revealed its first campaign under new creative director Rachel Scott. While Scott doesn’t make her debut until later in February during the New York Fashion Week fall 2026 season, the designer consulted on the brand’s spring 2026 collection and spearheaded its subsequent campaign.

Proenza Schouler

Courtesy of Proenza Schouler

Proenza Schouler is now a woman’s world, thanks to Scott. That fact is made clear in the campaign, which was actualized by a team of women. We enter model Caitlin Soetendal’s world as she laughs and broods, lounges and contemplates. There are contradictions in her demeanor, but that makes her portrayal of womanhood all the more realistic.

Versace

Photograph by Frank Lebon; Courtesy of Versace

Why have one photographer when you can have three? For its spring/summer 2026 campaign, Versace enlisted three creatives to capture Dario Vitale’s first and only collection for the brand.

Versace

Photograph by Steven Meisel; Courtesy of Versace

Tania Franco Klein, Frank Lebon, and Steven Meisel all shared their take on Vitale’s work, with Meisel opting for arguably the most confrontational, literally laying out the clothes for the viewers’ pleasure. There’s a sensuality to the images—which features models strewn on top of each other on the floor—that is native to Versace.

Versace

Photograph by Tania Franco Klein; Courtesy of Versace

Lebon’s depiction is more cinematic. The images feel like stills from a movie, a moment captured in time. Finally, Klein adds some mystery to the campaign, eschewing faces altogether, focusing instead on color, texture, and feeling.

Re/Done

Courtesy of Re/Done

Kaia Gerber has officially joined Re/Done as an investor and creative partner in a role where she will work closely with the leadership and design teams across the denim brand in shaping its strategy, collection development, and storytelling. Her first task under the new job was the creation of the brand’s spring 2026 campaign, starring Gerber alongside model Secret Snow.

Re/Done

Courtesy of Re/Done

Gerber has long been a fan of Re/Done, making the appointment a natural fit. “The brand represents a lifestyle rooted in authenticity, individuality, and timeless style,” she said in a statement. “I’ve loved being part of its journey.”

Re/Done

Courtesy of Re/Done

For the campaign starring Snow, Gerber actually did the casting. “I’m excited to help shape what comes next—creating products and stories that feel personal, intentional, and deeply connected to today’s generation,” Gerber added.

Miu Miu

Courtesy of Miu Miu

Miu Miu’s spring 2026 campaign takes place indoors, but nature still remains an integral part of every image. Shot throughout the day, from dawn until dusk, the photographs show moody shadows, or else a room awash with orange light.

Miu Miu

Courtesy of Miu Miu

Singer and songwriter Olivia Rodrigo stars in the campaign shot by Jamie Hawkesworth. And like the setting, which toes a line between the indoor and outdoor, the wardrobe represents an aesthetic that straddles industrial and feminine. A crocheted apron tops an oversize, wool quarter-zip, while a sturdy leather coat is layered over a sweater embroidered with jewels.

Miu Miu

Courtesy of Miu Miu

Rodrigo and the rest of the cast stoically stare down the camera in some shots, while letting emotion reign in others. The result is a set of images encompassing a space somewhere between the wild and civil—and frivolity and functionality.

Tiffany & Co.

Courtesy of Tiffany

Love is in the air at Tiffany & Co. this Valentine’s Day, specifically between house ambassador Adria Arjona and her adoring (faux) husband. The actress stars in Tiffany’s V-day short film, playing a wife getting showered in compliments (and diamonds) by her partner.

Tiffany & Co.

Courtesy of Tiffany

In the film, Arjona wears a HardWear by Tiffany graduated necklace and matching earrings and bracelet, as well as a Tiffany Setting engagement ring. The classic, wearable pieces play into the narrative of the campaign—sometimes, the greatest love stories are often the ones we live every day.

Gucci

Courtesy of Gucci

Gucci’s “The Gathering” celebrates chosen family and modern relationships. The images, shot around a shared table, feature those from different generations coming together to both exchange stories and create new memories.

Gucci

Courtesy of Gucci

Dressed in looks from the La Famiglia collection, various characters are represented, but there’s a connective through-line between all of them, especially when they come together in a shared, meaningful moment.

Calvin Klein

Courtesy of Calvin Klein

Forget about “My Calvins,” it’s time to share your favorite underwear—so Calvin Klein is upgrading its iconic campaign to “Our Calvins,” asking, “Who in your life do you share your Calvins with?”

Calvin Klein

Courtesy of Calvin Klein

And is there a more perfect opportunity to launch this new campaign than ahead of Valentine’s Day? The brand’s V-day collection takes center stage in the Our Calvins campaign, modeled by Tell Me Lies stars (and real-life couple) Grace Van Patten and Jackson White.

Calvin Klein

Courtesy of Calvin Klein

Images shot by Zora Sicher provide an inside look into Van Patten and White’s love, with an emphasis on those quiet, casual moments at home, when all you need is your coziest underwear and your favorite person by your side.

Self-Portrait

Courtesy of Self-Portrait

Apple Martin returns as the face of another Self-Portrait campaign, this time starring in images that are unquestionably rawer than anything we’ve seen from the brand in recent years.

Self-Portrait

Courtesy of Self-Portrait

While Self-Portrait is known for its feminine designs with a tilt toward sparkle and sequins, the dresses Martin models are minimal. She’s pictured in the water in upstate New York, dressed in soft laces and airy chiffons, all white and beige. It represents an evolution for the brand, but also for young Martin.

Bottega Veneta

Photo by Juergen Teller; Courtesy of Bottega Veneta

Bottega Veneta’s summer 2026 campaign is set among the streets and landmarks of Venice, Italy. The images both honor the house’s roots in the northeastern Italian city, and introduce a new chapter under creative director Louise Trotter.

Bottega Veneta

Photo by Juergen Teller; Courtesy of Bottega Veneta

Eye-catching details and luscious textures found in the various palazzos, gardens, and shops are mirrored in Trotter’s debut collection. The clothing is in conversation with these structures, as well as the art and culture housed in each one.

Loro Piana

Courtesy of Loro Piana. Artwork Credits: ©️ Successió Miró ©️ ADAGP, Paris, 2026

Loro Piana’s spring 2026 collection is on display in the brand’s latest campaign—and so is Saint-Paul-de-Vence, a village in the heart of Provence, France, where photographer Mario Sorrenti captured models parading around the town’s landmarks.

Loro Piana

Courtesy of Loro Piana

The Colombe d’Or and the Fondation Maeght act as backdrops, as models play cards by the hotel’s pool and take a break against the red brick of the museum. These establishments have long represented gathering places for friends, family, and artists, and in this campaign, they still hold that role.

Loro Piana

Courtesy of Loro Piana. Artwork Credits: ©️ Successió Miró ©️ ADAGP, Paris, 2026

The collection feels at home among the art, against a Marc Chagall fresco or the Joan Miró Labyrinth fountain. Vibrant hues and sophisticated patterns adorn the models, who complement the environment (and the Alberto Giacometti sculptures).

Dolce & Gabbana

Courtesy of Dolce & Gabbana

Many consider Madonna to be “the one”—the number-one pop diva, cultural icon, performer, and so much more. So it’s only fitting for Dolce & Gabbana to tap her to star in its new monumental campaign celebrating 20 years of The One perfume. In the images, the singer (who has a long history of working with D&G) lays atop Cuban actor Alberto Guerra on a bed with satin sheets. The shots, as well as a corresponding short film, are a celebration of tradition and reinvention, as the campaign coincides with the launch of new takes on the classic fragrance.

Gucci

Courtesy of Gucci

Gucci’s La Famiglia is back. After unveiling an array of well-dressed personalities for his first collection for the brand in September, Demna is returning to these opulent tropes for the Gucci: La Famiglia campaign.

Gucci

Courtesy of Gucci

Images captured by Catherine Opie depict the cast of characters residing in the House of Gucci, plus the brand’s history and many eras, in preparation for Demna’s future collection to be revealed at Milan Fashion Week in February.

Gucci

Courtesy of Gucci

Those who have been following Demna’s Gucci will recognize the group. Once again, there stands “Incazzata” in her ’60s-style coat and silk scarf-wrapped head. “The V.I.C.,” meanwhile (or Very Important Client) is logo’d-up, head-to-toe in the house’s double-G monogram. Each character is distinct, with a unique style and persona, but together, they embody the legacy of a brand entering a new era.

Saint Laurent

Courtesy of Saint Laurent

Over 20 years after its debut in the Saint Laurent spring 2002 collection, the Mombasa bag is back, this time in three sizes. Bella Hadid, who has been seen carrying the original in the past, is leading the campaign, introducing an updated version of the iconic accessory.

Saint Laurent

Courtesy of Saint Laurent

The new iteration includes all the elements we love about the original—the natural slouch, which allows for an effortless look, plus the perfectly designed leather shoulder strap for easy carrying. It already has Bella’s approval, and will no doubt show up on the shoulders of other It girls very soon.

Prada

Courtesy of Prada

While much of the world is being inundated with AI advertisements and digitally enhanced images, Prada is looking in a different direction. For the brand’s spring 2026 campaign, Miuccia Prada and Raf Simons have tasked American artist Anne Collier to execute a portfolio of images that challenges the idea of the usual fashion campaign in the digital age.

Prada

Courtesy of Prada

Collier’s work jumps off the screen, showing qualities of a physical object. Disembodied hands hold up the images, shot by Oliver Hadlee Pearch, allowing for a new perspective. Sometimes bare, sometimes donning silk gloves, the hands allow the photos to exist on a new plane, while simultaneously creating a story. Who is this person admiring the photos?

Prada

Courtesy of Prada

While the handler remains anonymous, the models they’re admiring are anything but unknown. Hunter Schafer, Nicholas Hoult, Carey Mulligan, and Damson Idris, among others, pose for the camera—and the viewer’s pleasure.

Dior

Photograph by David Sims; Courtesy of Dior

Jonathan Anderson debuted his vision for Dior over the course of two shows last year, dividing each collection into men’s and women’s. But for the spring 2026 campaign, the complete world of Anderson’s Dior is finally coming together.

Dior

Photograph by David Sims; Courtesy of Dior

In the David Sims-shot images, Anderson’s Dior walks the line between reality and performance. There is a pomp to the clothes and their compositions: sweaters flare out into capes, and lace dresses explode backward into gravity-defying bows. The models lounge, dance, and vamp it up just so.

Dior

Photograph by David Sims; Courtesy of Dior

Greta Lee leads the charge, followed by actors Louis Garrel and Paul Kircher, models Laura Kaiser and Saar Mansvelt, and footballer Kylian Mbappé. After walking in the Dior women’s show in October, Nicole Kidman’s daughter, Sunday Rose, also returns in the ads. The people morph into new characters in their Dior digs; they’re simultaneously themselves, but also a heightened, newer version.

Saint Laurent

Courtesy of Saint Laurent

Charli xcx dons two anoraks in the new campaign for Saint Laurent’s spring 2026 collection. And if the outerwear looks familiar to you, it’s because the singer has actually worn one of the pieces before.

Saint Laurent

Courtesy of Saint Laurent

Back in September, Charli attended Anthony Vaccarello’s show in Paris wearing the same red jacket and lace shorts from the campaign. She matched Hailey Bieber, Zoë Kravitz, and Rosé in the front row. Now, though, Charli is showing off the pieces solo, in a campaign shot by Glen Luchford.

Celine

Courtesy of Celine

Charms continue their complete takeover of the fashion world—and now, the customizable accessory is getting a starring role in a Celine campaign.

Celine

Courtesy of Celine

Originally presented on the runway, the Celine charms allow for a unique form of personal expression, with pieces to be worn however the owner desires—on bracelets or necklaces, as brooches, or dangling off a bag, of course.

Celine

Courtesy of Celine

There are infinite possibilities when it comes to the Celine charms, especially with new designs being introduced each season.

Givenchy by Sarah Burton

Collier Schorr for Givenchy

“My friends are often my muses, and my muses often become my friends,” says Givenchy creative director Sarah Burton. The relationships she describes are on display in Givenchy’s latest campaign, Friends and Muses.

Givenchy by Sarah Burton

Collier Schorr for Givenchy

The second portrait series created for the brand stars actor Rooney Mara and punk icon and artist Paul Simonon. The images, shot by Collier Schorr, are simple, yet striking—highlighting an intimacy enjoyed only by close comrades.

Loewe

Talia Chetrit for Loewe

Jack McCollough and Lazaro Hernandez teased their first collection with Loewe about a week before its debut, featuring a campaign starring Sorry, Baby director Eva Victor and actor Isla Johnston.

Loewe

Talia Chetrit for Loewe

The images acted “as an opening gesture, the outset of a new dialogue,” McCollough and Hernandez said. With these photos, shot by Talia Chetrit, the designers set a tone, one defined by “vibrancy and tactility rooted in craft.”

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