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Bella Hadid Drips in Diamonds as Chopard’s New Global Ambassador

Plus more of the standout ads of the season.

by W Staff
Updated: 
Originally Published: 

Bella Hadid chopard
Photograph by Alasdair McLellan; Courtesy of Chopard

It’s never too early to start preparing for the cold months ahead in the fall and winter. In fact, the fashion world long ago determined that the beginning of summer is the best time to focus on outerwear and knits. Because while the temperature is still currently on the rise, the fall and winter 2024 campaigns are rolling out, as a reminder that colder days are always in our future. This season is no different, and Fendi is already preparing for those autumn camping trips to see the leaves change, or those late nights in the city when you need a lightweight jacket to get you through. And, undoubtedly, more brands will soon follow with sweater-weather inspiration and campaigns filled with your favorite faces shot by the moment’s hottest photographers. So, check back here often as we track the latest surprise stars and eye-catching images of the season.

Chopard

Photograph by Alasdair McLellan; Courtesy of Chopard

Bella Hadid is the new global ambassador of Chopard, an appointment that has been in the works since the model wore the maison’s creations for the first time at the Cannes Film Festival back in 2021. In honor of the news, the luxury jewelry and watch brand has released a campaign starring Hadid, featuring elegant images by Alasdair McLellan. The photos place the model against a white background, in a classic wardrobe with pulled-back hair—the better to show off her Chopard accessories.

Chopard

Photograph by Alasdair McLellan; Courtesy of Chopard

A black turtleneck is the perfect base for an array of yellow, white, and rose gold bangles from Chopard’s Ice Cube collection, while a white blazer sans shirt makes room for a Happy Diamonds heart pendant. The most eye-catching piece decorates a black-and-white strapless dress—a white gold necklace set with sapphires and diamonds, creating a bib on the model’s chest. A matching ring and pair of earrings complete the assortment, one that is truly worthy of royalty.

Wales Bonner

Photograph by Zoe Ghertner; Courtesy of Wales Bonner

Solange Knowles would like to remind you that Julez Smith isn’t the only model in her family. The singer stars in Wales Bonner’s autumn/winter 2024 campaign, Dream Study, proving exactly where her son got his modeling prowess.

Knowles wears a blazer and trousers in one of the Zoe Ghertner-shot images, showing off Grace Wales Bonner’s tailoring skills. In another, special craft traditions are on display in the form of a matching set embroidered with mirrors. Knowles looks at the camera unapologetically in some photos, including one in which she wears an archive macramé dress. In others, an expression of ecstasy covers her face, enhanced by the sparks of light created from Kayode Ojo’s artwork, An Excellent Specimen, (2019), featured in the campaign.

Coach

Photograph by Elaine Constantine; Courtesy of Coach

Elle Fanning, Charles Melton, and Storm Reid star in Coach’s fall 2024 campaign as the brand’s newest global ambassadors. The three actors embody Coach’s mission, “The Courage To Be Real,” which prioritizes authenticity over perfection. Joyful action shots of Fanning, Melton, and Reid place the trio in New York City with smiles on their faces. In accompanying videos, they take on new personas, finding Fanning preparing for an audition and Melton getting ready for a first date, both anxiously awaiting what’s to come. Each character discovers the courage they need with the help of their Coach bag, in their respective, slightly kooky clips.

Helmut Lang

Photograph by Talia Chetrit; Courtesy of Helmut Lang

Ever since its debut back in September 2023, Peter Do’s Helmut Lang has been intrinsically linked to New York. And now, the brand’s fall/winter 2024 collection continues Do’s goal to “dress New York” with a focus on what the designer finds to be one of the city’s central themes: protection vs. projection. Irina Shayk stars in the collection’s campaign, showing off versatile pieces made for the New York City woman.

Helmut Lang

Photograph by Talia Chetrit; Courtesy of Helmut Lang

Instead of placing Shayk on the streets of NYC, however, the Talia Chetrit-shot images find the model in the studio, showing off a cropped haircut and exaggerated silhouettes. The collar of a wool coat shields the model’s face, epitomizing that theme of protection. Projection comes in the form of Do’s take on a power blazer, paired with a sheer drawstring skirt, evoking that feeling of strength that is embodied in the Helmut Lang woman.

H&M

Photograph by Sam Rock; Courtesy of H&M

H&M is the latest brand to cash in on brat summer, tapping Charli XCX to front its autumn/winter 2024 campaign alongside Arca, Lila Moss, and more stars. The multinational fashion retailer is stepping up its game for its latest collection, emphasizing materiality and design. Inspired by mid century modern design, boxy jackets and mini skirts evoke a ’60s feel, while silk dresses play into the bohemian trend currently taking over fashion. The images, lensed by Sam Rock, feature simple white-and-black backgrounds, allowing the clothing to grab your attention and make you question everything you thought you knew about H&M.

Burberry

Photograph by Tyrone Lebon; Courtesy of Burberry

For Burberry’s winter 2024 collection and campaign, Daniel Lee brought in even more inspiration from the brand’s home of the U.K. and Ireland. Also on his mood board: the people who inhabit these landscapes, doing so in the trench coats and field jackets that have been part of the Burberry DNA for over 150 years. Shot in northwest England’s Lake District by Tyrone Lebon, the campaign images emphasize both the functionality and craftsmanship of Lee’s Burberry, displaying the warmth of a shearling-lined coat, and the beauty of a perfectly tailored double-breasted suit.

Burberry

Photograph by Tyrone Lebon; Courtesy of Burberry

Colors from the collection are echoed in the background of each photo—earthy tones that range from deep greens to natural beiges. The clothes feel right at home in the great outdoors, but gauzy wool sweaters and saddle bags also beg for a trip to London Town.

Chloé

Photograph by David Sims; Courtesy of Chloé

We’ve already seen pieces from Chemena Kamali’s debut collection for Chloé trickle onto the bodies of stars for red carpets, press appearances, and just a good ol’ pap walk. Now, the ruffled silk dresses, sheer lace tops, and leather capes are getting the campaign treatment. Kaia Gerber, Rianne Van Rompaey, and more models of the moment star in images captured by David Sims, showing off the wares of a collection that has quickly captured the hearts of the fashion set.

Chloé

Photograph by David Sims; Courtesy of Chloé

Dichotomy is at play in side-by-side images, but also in the styling of the clothes, with heavy gold necklaces weighing down flowy, boho blouses and leather boots reaching over the knee to kiss swaths of lace.

“With these images I wanted to capture a cinematic intimacy,” Kamali said. “The Chloé woman is at the center, her aura, her direct gaze, and personality draw you into an eternal Chloé moment.”

Ralph Lauren

Photograph by Lachlan Bailey; Courtesy of Ralph Lauren

What do Ralph Lauren and New York City have in common? They both share a reverence for timeless and classic sophistication. That’s why the brand’s city of origin was the perfect setting for its fall 2024 campaign. Titled “Ralph’s New York,” the images pay homage to the designer’s hometown, its dynamic energy, and the designer’s love for the old as well as the new.

Black-and-white images shot by Lachlan Bailey star multiple characters as they enjoy a fall day in New York. Classic Ralph Lauren pieces are on display, including the Camel Polo coat, the RL 67 herringbone jacket, and, of course, cashmere cable knit sweaters.

Skims

Photograph by Petra Collins; Courtesy of Skims

Skims once again proves its finger is firmly on the pulse of popular culture, diving headfirst into Brat summer by placing the icon herself, Charli XCX, in its latest campaign. But sticking Charli in the frilly pink bras of Sabrina Carpenter’s Skims ads, or the sporty sets of Team USA, would have felt inauthentic. So Skims dressed Charli in its more casually cool Cotton Rib and Cotton Fleece styles. Then, they brought out the hose and sprayed her down. The resulting images, shot by Petra Collins, feel like the perfect collaboration between both the Skims brand and the Charli brand—without even employing the use of Brat green.

Skims

Photograph by Petra Collins; Courtesy of Skims

“Skims empowers people to feel confident in their own skin, which is the essence of Brat,” Charli said in a statement. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised.” Charli gets the full Skims treatment within the campaign: mugging in a field of tall grass, staring down the viewer through a window, and snuggling up with some “beyond cute” puppies. And you don’t have to guess the color of her underwear in even one pic, since it’s on full display. This is Skims, after all.

Donna Karan

Photograph by Mikael Jansson; Courtesy of Donna Karan

The Donna Karan relaunch continues, this time with “Reflections on Women,” a celebration of a modern woman’s multifaceted nature, emotions, worldview—and sense of personal style. Like DK’s “In Women We Trust” campaign last season, “Reflections of Women” stars some of fashion’s most iconic faces. Together, Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen exude immense power in the Mikael Jansson-shot images.

Donna Karan

Photograph by Mikael Jansson; Courtesy of Donna Karan

Hints of gold and olive green are highlighted in an otherwise black-and-white palette. The focus remains mostly on silhouette and texture in the form of sequins, suede, and leather. The models are reflected off gold walls and mirrors, adding a luminescent effect to the dark images, bringing to mind a walk along Central Park in the autumn dusk. There’s a chill in the air, the sun is just setting, but street lights, taxis, and storefronts light the way.

Marc Jacobs

Photograph by Harmony Korine

Marc Jacobs is fun. Marc Jacobs is legendary. It’s fearless, for the bad bitches, marvelous, sexy, and powerful. These are the words used by Marc Jacobs’s fall 2024 campaign stars to describe the brand. Cardi B, Irina Shayk, Lil Uzi Vert, Alex Consani, and Gabbriette shared these adjectives in a video posted to the Marc Jacobs Instagram account. But it’s the corresponding images that prove them true. Cardi B pops against a carpeted, deep red background, the graphic black-and-white sequined zebra pattern of her dress allowing for a striking effect as she shows off a top-handle bag. In another image, black, white, and red meet again, this time in the form of a fur jacket and a leather Tote Bag. The shots by Harmony Korine are striking, and they’re also fun, legendary, fearless, and definitely “for the bad bitches.”

Tory Burch

Photograph by Jamie Hawkesworth; Courtesy of Tory Burch

Vittoria Ceretti, Mona Tougaard, and Chu Wong are on a dream summer vacation in Lisbon, Portugal in Tory Burch’s fall 2024 campaign. Volume, silhouette, and texture rule supreme in the form of sheer sequin shirts that sparkle in the setting sun and wool coats tailored to perfection. Color is not forgotten either, most successfully employed in geometric leather skirts, rendered in a bright blue and shocking orange. The photos—shot by Jamie Hawkesworth—are inviting, and the women even more so. You want to join in on this girl’s trip, grab your own matching hooded top or top-handle bag, and jump right into the water with them.

Ferragamo

Photograph by Juergen Teller; Courtesy of Ferragamo

Ferragamo is returning to its Florentine roots for the brand’s latest campaign. Modernity meets tradition as Maximilian Davis’s designs find a backdrop in the historic streets of the Italian city. Shot by Juergen Teller, the images show the daily life of the Ferragamo man and woman. The stars of the campaign are friends of the house. Model Raquel Zimmermann—who represents the quintessential Renaissance beauty—sits among works of art in the Palazzo Corsini while graphic designer Peter Saville—who recently redesigned the brand’s logo—lounges among sculptures in the Galleria Romanelli. Davis and Teller take the viewer along for this tour of the city and collection, proving the clothes deserve their place among some of Florence’s greatest sights.

Y-3

Photograph by Max Vadukul; Courtesy of Y-3

Gabbriette and A$AP Nast may be the faces of Y-3’s fall 2024 campaign, but the real star of the Max Vadukul-shot images is New York City. Titled “A Love Letter to New York,” black-and-white photos place the two models among the movement of the city’s streets. Gabbriette evokes The Matrix’s Trinity, climbing up a fire escape in a black trench coat, while Nast dances through the streets of Harlem, just blocks away from his childhood home. The pair are clothed in all-black pieces from Y-3’s fall range, which focused on the concept of Hyper-Natural and the intersection of organic and synthetic. The athletic ethos of Yohji Yamamoto’s designs is once again on display, with bold stripes running down Gabbriette’s one-arm mesh dress and platform sneakers allowing her to reach new heights.

Y-3

Photograph by Max Vadukul; Courtesy of Y-3

A return to NYC was important for Y-3, as the brand called the city home for five seasons in the early 2010s. Similarly, Vadukul cherished the setting, as he traveled to New York back in 1984 to shoot Yamamoto’s Fall/Winter collection. “Shooting for Y-3 in New York felt like returning home,” Vadukul said. “The city’s architectural grandeur and diverse people continue to inspire my black-and-white photography. The essence of my photography lies in this interplay, making each visit to New York an inspiring and creatively fulfilling experience.”

Balenciaga

Photograph by Nadav Kander; Courtesy of Balenciaga

Balenciaga ambassadors Kim Kardashian and Isabelle Huppert, as well as Naomi Watts, have shed their A-list personas for a character study, as part of the brand’s newest campaign. They are no longer actresses or social media sensations, but owners of the Rodeo Bag, showing off their accessories in the pared-down shots.

Balenciaga

Photograph by Nadav Kander; Courtesy of Balenciaga

Simple photography by Nadav Kander places the women on a black stool against a white background. They’re dressed in head-to-toe Balenciaga ready-to-wear, donning signature pieces from creative director Demna’s designs, including a pair of Knife stilettos and a glimmering evening dress. They almost seem perturbed to be there, as if Kander caught them in the middle of their busy lives. But they have things to do, appointments to make—and places to bring their Rodeo Bags.

Moschino

Photograph by Willy Vanderperre; Courtesy of Moschino

Forget Where’s Waldo?, Moschino’s new campaign will have you playing Where’s Adrian? The brand’s newly-appointed creative director, Adrian Appiolaza released the advertising campaign for his debut collection, and if you look closely at the images by Willy Vanderperre, you’ll find Appiolaza in the back of almost every shot. The designer’s appearance is a reference to Moschino’s founder, Franco Moschino, who would similarly insert himself in his campaigns.

Moschino

Photograph by Willy Vanderperre; Courtesy of Moschino

The images of “Collezione 0”—as the collection is called—are festive and colorful, celebrating Milan with the stories of five different women engaging in everyday life. One shops for groceries in a chic trench and red pumps, while another browses a record store in an oversized tee. It’s an embrace of the everyday joys in life and finding love in the most unexpected places.

Loewe

Photograph by David Sims; Courtesy of Loewe

It’s not uncommon to see Loewe campaigns layered with effects or filled with knick-knacks. For the brand’s fall/winter 2024 campaign, however, we’re experiencing a return to the basics, placing Greta Lee and Daniel Craig in the spotlight with no distractions: “a blunt, crudely reductionist effort” by photographer David Sims, according to the brand.

Loewe

Photograph by David Sims; Courtesy of Loewe

Craig is all emotions in his campaign images, evoking the visual artist Richard Hawkins, who inspired the collection. Lee, meanwhile, provides a more serious tone, with a casual coolness on display as she perches on a stool or nonchalantly fixes her hair. Together, the pair represents two different facets of the Loewe ethos—the lurid, quirky nature embodied in an unbothered coolness.

Balenciaga

Photograph by Mario Sorrenti; Courtesy of Balenciaga

Balenciaga did not mess around when it came to promoting its redesigned “It” bag, Le City. The house tapped brand ambassador Nicole Kidman, along with known Le City fan Kate Moss and models Amelia Gray and Kit Butler to show off the available sizes, colors, and finishes of the updated accessory in a set of images shot by Mario Sorrenti.

Balenciaga

Photograph by Mario Sorrenti; Courtesy of Balenciaga

First launched in 2001, the Le City was a must-have accessory worn by everyone from Moss to the Olsen twins. Now, it has returned, and, of course, Moss is a champion of the new version as well. This time, the bag is crafted in Arena leather with Palladium Vibrato hardware. Reinforced corners, metal buckles, thimble-like studs, leather lace-strung zipper pulls, and braided handles add new, edgy elements to the accessory while maintaining the ethos of the original design.

McQueen

Photograph by Glen Luchford; Courtesy of McQueen

The energy of London beats through McQueen’s autumn/winter 2024 campaign, which marks Seán McGirr’s debut for the brand. “McQueen is a London-born brand, and has always represented an idea of London that I’m deeply attached to,” said the new label’s new creative director in a statement. “It has a very visceral kind of energy, driven by the eclectic cast of characters you see here.” The cinematic images, shot by Glen Luchford, do just that, inviting the viewer into McGirr’s city.

McQueen

Photograph by Glen Luchford; Courtesy of McQueen

Shot in East London, the images highlight the English capitol as much as the clothes, with backdrops of storefronts, concrete banks, and wallpapered homes. Still, there is no distracting from the clothing, which holds attention with its texture in the form of tufted denim, explosive shearling, and structured suiting covered in crystals. “I want to bring that energy to life with the rigor and raw feeling that makes the city’s air hum, leaning deep into its tensions—something that feels poetic and primal; powerful and real,” McGirr said. “Something that comes from people. I want to bring light to that.”

Louis Vuitton

Courtesy of Louis Vuitton

Virginia is for lovers, so goes the state’s slogan which Pharrell Williams brought to Louis Vuitton when he took up the job as head of menswear last year. It’s fitting, then, that the house would name another Virginia native, Terrence LeVarr Thornton, AKA Pusha T, as its newest house ambassador. Pusha T was initially discovered by Williams himself back in 2001, when he was performing alongside his brother, No Malice, in the hip-hop group, Clipse. Now, Pusha T’s partnership with Williams continues into the sartorial sphere. The news of Pusha T’s involvement with Louis Vuitton plays upon the brand’s theme of merging fashion with culture, specifically music, as Pusha T is known for his personal style, but also his decades-long career as a musician and lyrical storyteller.

Fendi

Courtesy of Fendi

All eyes are on Fendi’s global menswear ambassadors in the brand’s new fall/winter 2024-25 campaign. There is nowhere to hide on the sleek glass-and-metal set designed by Italian artist Nico Vascellari, leaving actors Nicholas Galitzine and Zhang Ruoyun—and the clothes they’re wearing—at the center of attention.

Two styles are shown off on the respective men, with Galitzine portraying a more outdoorsy look in a canvas jacket with a corduroy collar and his Siesta bag—the perfect high-fashion impromptu pillow for a glam-camping endeavor. Ruoyun, meanwhile, embraces a look that might be more at home in a big city—a wool suit and the Peekaboo ISeeU bag, big and intimidating in its slate gray colorway. The two men, together, prove the versatility of not only the Fendi man, but Silvia Venturini Fendi’s latest collection.

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