George MacKay and Yara Shahidi Go Retro in New Gucci Campaign

Gucci’s spring/summer 2025 campaign, “Where Light Finds Us,” suspends time, telling the story of a single moment. In that moment, we find actors Yara Shahidi and George MacKay—but the third player in this space is the light, which shines through every image. It’s strong in some, diffusing a shot of Shahidi on a green velvet couch. In others, the light is more selective, peeking through blinds, illuminating the sharp angles of MacKay’s face in an otherwise dark room.

According to Sabato De Sarno, the light in the campaign—which was shot by director Xavier Dolan—is “a metaphor for authenticity and vulnerability.” There are many dichotomies at play in the images: simplicity and complexity, the real and the imaginary. And the clothes follow that theme: lightweight mesh is contrasted by wool tailoring, flowing fringe is grounded by structured leather. And the reinterpreted Bamboo 1947—which shows up throughout the photos—represents Gucci’s balance of innovation and tradition.

Gracie Abrams is Chanel’s newest house ambassador, and the singer is kicking off her tenure at the brand on a high note—with a new campaign. Abrams stars in a series of images shot by Craig McDean under the artistic direction of Sofia Coppola. Set against a simple, white backdrop, Abrams and the Chanel spring/summer 2025 pre-collection are the stars of the show.

Many Chanel house codes are at play in the campaign, with tweed making up a majority of the featured fabrics. The 25-year-old musician perches on a stool in a classic black-and-white set and sits on the floor in a camellia pin-adorned jacket. An edgier side of Abrams emerges when she dons a quilted leather mini, while a more androgynous look is made up of a tweed take on a varsity jacket and Bermuda shorts. In each image, Abrams embraces a different character—the woman whom one can imagine in each disparate ensemble—as if she were in a Coppola film.

There’s a cinematic air to Moncler’s spring 2025 campaign starring Penn Badgley. Set in New York City, the actor skulks around the cobblestone streets of the city’s downtown, almost embodying his You character. This version of Badgley, however, is much more sartorially minded. He is dressed in a muted palette of beige, navy, gray, and black—perfect for New York. Traditional menswear gets a twist when a button-down is paired with a matching cravat and a golf jacket makes its way off the course. It’s classic Moncler meets NYC.

K-pop star Lisa and actress Saoirse Ronan are the subjects of Laurent Grasso’s paintings in Louis Vuitton’s spring/summer 2025 campaign. Images by Steven Meisel capture the two women in Nicolas Ghesquière’s latest offerings—a boldly striped jacket with voluminous sleeves or an all-white ensemble completed with a draped coat—which stand out against Grasso’s landscapes.

The French conceptual artist lent three new works from his series Studies Into the Past for the campaign. They are oil on wood, inspired by historical European painting techniques and compositions. Each piece explores a space of pristine, untouched nature—interrupted by an abstract rectangle in the center of the work. The addition adds a science fiction aura to the images, like a modern Renaissance painting; classical but with an uncanny twist. Similarly, the women exude a dynamism not often seen in traditional portraiture—there is movement to their poses and the clothes they wear. They embody the “soft power” that first inspired Ghesquière’s collection.

Jonathan Anderson often gains inspiration from nature, so it’s not surprising to see the Loewe spring/summer 2025 campaign set in the countryside of Tavertet in Catalonia, Spain. A layer of misty fog adds a sense of haunting enchantment to the David Sims-shot photos, which explore the relationship between body and landscape. Within the forest, Anderson’s designs meet their origins as Taylor Russell squats among trees in a floral dress in one photo, the earthy hues of her leather ensemble mimicking her backdrop in another.

Drew Starkey also takes center stage in the images, which highlight texture and textiles in Anderson’s designs. The Queer actor daydreams atop a pile of leaves while wearing a knit vest; in the next shot, he explores a hillside barefoot in a leather coat. While we typically associate high fashion with city living, this campaign provides a new perspective. It is a more at-ease look at Loewe, which is beloved for its whimsy, but feels just as natural in this wooded environment.

For its spring/summer 2025 men’s campaign, Prada is celebrating performance—as well as the actor behind the character. Harris Dickinson stars in a series of images shot by Steven Meisel, not in another role, but as himself. The clothing, fittingly, doesn’t come across as a costume, but rather an authentic wardrobe. It’s made up of classic pieces—a pleated trouser and blue button-down—that one would expect Dickinson to reach for in the morning. Still, the Babygirl star wears them with authority, bringing new life to each design with every movement and pose.

Carey Mulligan has transformed into a multitude of characters for Prada’s spring/summer 2025 campaign, encapsulating both the brand and the actress’ plurality. Titled “Acts Like Prada,” the images reference the brand’s fall/winter 2021 campaign, “Feels Like Prada,” which was captured by David Sims. This time around, the portraits photographed by Steven Meisel are more direct than their abstract predecessors, introducing the audience to the many viewpoints that make up Prada’s ideology.

Fashion is used as a tool of transformation as Mulligan is reincarnated again and again. She’s a stylish school teacher with a fresh perm and argyle sweater, or a mom who grabbed her chocolate-brown tote while running out the door to pick up her kids from school. There are touches of the ’70s in some of the embodiments, while ’80s influences slip into others, but there is no doubt this is a modern, Prada woman.

You can stop scrolling eBay for those twenty-year-old Louis Vuitton x Murakami bags. Two decades after the French brand originally partnered with Takashi Murakami for the still-coveted collaboration, LV and the artist are once again coming together for a re-edition. Of course, such an iconic launch requires an equally iconic face, and Louis Vuitton has just the house ambassador for the job: Zendaya. The actress shows off a handful of the collaboration’s 200 pieces, including a flower-dotted silk scarf top and white bandage skirt in the colorful, cartoon-covered campaign.

Fans of Murakami and the original collaboration will instantly recognize the artist’s motifs, at play throughout the collection and corresponding campaign. The colorful take on the LV logo, made famous with the initial launch under designer Marc Jacobs 20 years ago, is seen on an array of products, like peep-toe mules, and the classic LV Speedy.

In case you were confused, “This is a Balenciaga Campaign.” The brand is taking a totally straightforward approach with its latest advertisement, teaming with Juergen Teller, as well as the photographer’s wife and creative partner, Dovile Drizyte, on a campaign sporting that aforementioned, fairly unambiguous title.

In the images, it’s not only the clothes and models on display, but also pieces of furniture from Demna’s personal vintage collection. Red velvet chairs and a white satin couch pop up throughout Paris, allowing campaign stars like Kim Petras and Romeo Beckham to admire the Eiffel Tower or the Seine in comfort.

In addition to Petras and Beckham—as well as models Sua Lee, Khadim Sock, and Akolde Meen—Demna also enlisted Olympic medalist pistol shooter Kim Ye-Ji, who went viral during the Paris Games this summer. Now, Kim has returned to the French city—though she has traded in her pistol for a Balenciaga Bel Air bag.

Young Hollywood is joined by some unexpected characters in Loewe’s resort 2025 campaign. Unlikely combinations are on display as Ayo Edebiri demands attention away from a scrum of rugby players and Leo Woodall stands tall next to an armor-clad knight. The pairings are odd and spontaneous, sparking friction, but also a laugh.

Baby Reindeer star and creator Richard Gadd is being stalked by a giant squash in Loewe’s cheeky campaign.

As has become something of a tradition, Anderson cast an unexpected icon in his latest Loewe campaign. Following int he footsteps of the late Dame Maggie Smith, the 89-year-old artist Rose Wylie stepped in front of the camera.

Also in the campaign is Queer star Drew Starkey, a new addition to Jonathan Anderson’s ever-growing roster of celebrities. The actor looks confident, like he knows the audience is focused on him and his Pebble bucket bag, not the knights that stand a few feet in the distance. With the image, he proves his place in this twisted world created by Anderson and photographer Juergen Teller.